Concept and Creative Direction
For Spotify RapCaviar
With 21 Savage, SZA and Metro Boomin
RapCaviar is the most influential playlist in hiphop. In 2017 we created the RapCaviar Pantheon and turned the three up and coming artists of the year into sculptures that were exhibited at the Brooklyn Museum.
Film Directed by Director X
Voice by: Pharrell.
Press: Fader, Art Net, Variety, ID magazine, creativity online , XXL, MixMag, Hypebeast, Highsnobiety, Complex, Illroots, Paper mag
Concept and Creative Direction with unfun
In December 2017 Nike Sportswear launched a hyperlocal Berlin version of the iconic Nike Dunk Low and needed creative direction for the campaign. The inspiration behind the product are the iconic concrete buildings created for social housing all across Germany, widely known as “Plattenbau”.
While the architecture of the Plattenbau is not specific to Berlin, it’s one of the most recognizable elements shaping the city landscape, in recent years this strong symbolic combined with its uniform aesthetic has generated a fascination by pop-culture. It’s strong social symbolic is a duality of hope (TRAUM) and fatality (TRISTESSE) and we played on that yin/yang dynamic in the event and manifesto film. For the launch in HO17 we want to celebrate the coming together of those two icons, respecting the cultural heritage and bridging the gap from past to future.
Def Jam needed a campaign for budding star Bibi Bourelly’s debut song “Perfect”.
We created a Love Oracle website, an all-knowing cosmic love detector, you could only listen to her new song if you find your perfect match and unlock it. Then we threw an event in a very spiritual place full of influencers and lovers and Bibi performed and it was, perfect.
A very popular tumblr highlighting the invisible fashion conversation between hiphop and art before 1600
read about it on:
A Website with all my old art observations and memes
Visit the website
Dazed and Confused
Our goal was a campaign that redefines the power of digital news, that makes news truly matter again, celebrating it at its visceral, visually arresting best.
We collaborated with such high profile publications as Vanity Fair, CNN, Wired, Vogue and more that are curated for you, marrying the visual universe of each publication with the Apple News user interface.
Within four weeks, we achieved 28,516,000 impressions across all print publications; 1,686,008 digital impressions; 95,511 clicks; and 284,139,000 total OOH impressions across San Francisco, NYC, and Chicago and London.
A unique idea for a hyper-local activation for an independent record label, a very hands-on production, resulting in press coverage and Webby nod.
Channeling the pirate radio stations of the past, we gave the bridge a soundtrack.Williamsburg Bridge Radio is a music app that is only broadcast on the bridge. The app tracks where you are, and plays a hype track for inspiration when you’re pushing up the incline, and a chill track for when you’re coasting back down. Party tracks and deep cuts à la Mykki Blanco, Dutch E Germ and Aquarian.
The app was built in collaboration with NY-based designer and developer Eric Hu
Musical curation comes courtesy of forward-thinking electronic label UNO NYC, who broadcast new music daily from their roster of experimental artists.
We Brought Kim’s Selfish book to the Met cause I believe it is an important book.
Made in two hours with Rob Engvall and Heather Brodie
Shorty and Webby winner
ID Magazine GQ
To launch the Viva Latino we created this 30seconds film.
Concept and creative direction with Felipe Rocha (Concept designer and creative director) and Heather Brodie Concept/writer and Creative director)
Film and print
Concept and creative direction Global
Global campaign to announcing Spotify for students for only $4.99
Film OOH social media
(Pictures + Film)
Pictures and Film by Bob Jeusette
2017 is the year of fake news.
In collaboration with New York Times we fact checked some of the lyrics of the biggest songs of 2017.
A screen printed poster made in collaboration with Anthony Burrill using oil from the 2010 Gulf of Mexico spill as ink.
All the benefits went to the Coalition to restore Costal Louisiana.
Part of the V&A and Cooper Hewitt permanent collection.
USA Today Show
My name is Cecilia Azcarate I live in New York. I’m an art director/creative director and make all kinds of ideas and projects for brands, artists and myself. I’m also Associate Creative Director at Spotify.
My personal and commercial work has been featured in many major publications such as Dazed & Confused, i-D Magazine, El Pais, The Spiegel, Grazia, XXL, O magazine, The Fader, USA Today, The Cut, exhibited in museums such as the V&A Museum in London, the Cooper Hewitt Museum in New York, the Brooklyn Museum and been awarded many industry accolades including Cannes Design Grand Prix, D&AD inbooks, Webbys and shorty awards, FWAs.
Past clients include Apple, Google, Nike, Adidas, Arte Television, Y3, Calvin Klein, Park Avenue Armory and many more
Slide in my DMs or Write me an email
it would be lovely to meet you and make things together