Spotify wanted to create a playlist and brand that would drive culture. But what is culture in 2018?  It’s a song by Travis Scott featuring Stevie Wonder and James Blake and a music video choreographed by a Rwandese 21yo youtuber and  premiered in a field in Wyoming live streamed on Instagram. So we created Pollen a playlist and brand to highlight artists of all genres. Grimes explains it better: “ super dig the pollen playlist in particular cuz it’s mixed genre/ anti algorithm”

Role: Strategy, Naming & Creative Direction.
In Collaboration with: 
Felipe Rocha/John Stein/Heather Brodie.

“Shr3mpocalypse” event Los Angeles. SremmLife 3 was the long-awaited addition to the critically acclaimed SremmLife series from Mississippi duo Rae Sremmurd. We decided that the only way to celebrate was to imagine it was 3018 when the world is toxic but we were in LA to party.  We threw a post-apocalyptic event and created OOH for Times Square. Because it's SR3MM and it’s litliketheapocalypse.

Role: Creative Direction, Art Direction & Set Design. 
In Collaboration with:  
Felipe Rocha / Heather Brodie / Adrian Yu  / Baptiste Lambert and Rodrigo de Carvalho/ Photos by Lydau.

RapCaviar is the most influential playlist in hiphop. In 2017 we created the RapCaviar Pantheon and turned the three up and coming artists of the year into sculptures that were exhibited at the Brooklyn Museum. With Metro Boomin, SZA, 21 Savage.

Role: Concept and Creative Direction.
In Collaboration with:
Tal Midyan / Felipe Rocha / Heather Brodie
Awards: 
Webby 2017 / Cannes Lions Finalist  2017/ Clios Silver X3.

To launch the RapCaviar Pantheon we made a film showing the making of the statues and introducing the idea of the Pantheon of rap,  Directed by Director X and narrated by Pharell. With Metro Boomin, SZA, 21 Savage

Role: Concept and Creative Direction. 
In Collaboration with: 
Tal Midyan / Heather Brodie

Since 2014 I have kept an Instagram account where I like to highlight interesting strange modern looking ancient pieces details or stories.
As a result, I have been asked to consult for various brands, artists and publications.

Role: Consulting 
Clients Include:  Nike, Arte Television, and Google Art Project.