Pollen Editorial
Spotify
2018
Ongoing editorial collaboration with Artist Paul Verdell, celebrating the artists featured in the Pollen Playlist. Every week, a new artist is  featured  along with an editorial story about her/his process
Role: Strategy, Naming & Creative Direction.
Featuring: Omar Apollo, Saba, The Marias, Grimes, Dijon, Still Woozy
In Collaboration with:
Felipe Rocha/John Stein/Heather Brodie.
Portraits by Paul Verdell 

RapCaviar Pantheon
Spotify
2019
RapCaviar is the most influential playlist in hiphop. In 2019 we brought back RapCaviar Pantheon and turned the four up and coming artists of the year into sculptures that were exhibited at the Brooklyn Museum. With Cardi B, Jaden Smith, Gunna, Juice Wrld 
Role: Concept and Global Creative Direction for the Statues, content, event and exhibition. 
In Collaboration with:
Ibra Ake / Tal Midyan / Felipe Rocha / Heather Brodie 

Nike Berlin Dunk
Nike
2017

View Film
In December 2017 Nike Sportswear launched a hyperlocal Berlin version of the iconic Nike Dunk Low. The inspiration behind the product are the iconic concrete buildings created for social housing all across Germany, widely known as “Plattenbau”.

Role: Concept and Creative Direction
In Collaboration with:  unfun.

RapCaviar Pantheon
Spotify
2019
RapCaviar is the most influential playlist in hiphop. In 2019 we brought back RapCaviar Pantheon and turned the four up and coming artists of the year into sculptures that were exhibited at the Brooklyn Museum. With Cardi B, Jaden Smith, Gunna, Juice Wrld 
Role: Concept and Global Creative Direction for the Statues, content, event and exhibition. 
In Collaboration with:
Ibra Ake / Tal Midyan / Felipe Rocha / Heather Brodie

Pollen 
Spotify
2018
Spotify wanted to create a playlist and brand that would drive culture. But what is culture in 2018?  It’s a song by Travis Scott featuring Stevie Wonder and James Blake and a music video choreographed by a Rwandese 21yo youtuber and  premiered in a field in Wyoming live streamed on Instagram. So we created Pollen a playlist and brand to highlight artists of all genres. Grimes explains it better: “ super dig the pollen playlist in particular cuz it’s mixed genre/ anti algorithm”
Role: Strategy, Naming & Creative Direction.
In Collaboration with: 
Felipe Rocha/John Stein/Heather Brodie.