Nike Berlin Dunk
Nike
2017

View Film
In December 2017 Nike Sportswear launched a hyperlocal Berlin version of the iconic Nike Dunk Low. The inspiration behind the product are the iconic concrete buildings created for social housing all across Germany, widely known as “Plattenbau”.
A strong social symbolic is a duality of hope (TRAUM) and fatality (TRISTESSE) and we played on that yin/yang dynamic in the event and manifesto film, to celebrate the coming together of those two icons, respecting the cultural heritage and bridging the gap from past to future. 
Role: Concept and Creative Direction
In Collaboration with:  unfun.