Nike Berlin - Event & Social
Nike
2017
In December 2017 Nike Sportswear launched a hyperlocal Berlin version of the iconic Nike Dunk Low and needed creative direction for the campaign. The inspiration behind the product are the iconic concrete buildings created for social housing all across Germany, widely known as “Plattenbau”.
While the architecture of the Plattenbau is not specific to Berlin, it’s one of the most recognizable elements shaping the city landscape, in recent years this strong symbolic combined with its uniform aesthetic has generated a fascination by pop-culture.
It’s strong social symbolic is a duality of hope (TRAUM) and fatality (TRISTESSE) and we played on that yin/yang dynamic in the event and manifesto film. For the launch in HO17 we want to celebrate the coming together of those two icons, respecting the cultural heritage and bridging the gap from past to future Concept and Creative Direction with unfun.