NIKE BERLIN


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In December 2017 Nike Sportswear launched a hyperlocal Berlin version of the iconic Nike Dunk Low and needed creative direction for the campaign. The inspiration behind the product are the iconic concrete buildings created for social housing all across Germany, widely known as “Plattenbau”. 
While the architecture of the Plattenbau is not specific to Berlin, it’s one of the most recognizable elements shaping the city landscape, in recent years this strong symbolic combined with its uniform aesthetic has generated a fascination by pop-culture.
 Role: Concept and Creative Direction with unfun.
Directed by: Peter Wolff
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