Spotify wanted to create a playlist and brand that would drive culture. But what is culture in 2018?  It’s a song by Travis Scott featuring Stevie Wonder and James Blake and a music video choreographed by a Rwandese 21yo youtuber and  premiered in a field in Wyoming live streamed on Instagram. So we created Pollen a playlist and brand to highlight artists of all genres. Grimes explains it better: “ super dig the pollen playlist in particular cuz it’s mixed genre/ anti algorithm”  b4_XVI IK
Role: Strategy, Naming & Creative Direction.
In Collaboration with: 
Felipe Rocha/John Stein/Heather Brodie.
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