To launch the flagship country music playlist million followers, we created the biggest fan art ever. 4 massive real-world crop circles.  A TVC airing on ESPN Saturday Game day, OOH and 3 of the biggest country music superstars pushing them out on their channels generated excitment around the playlist. with Luke Bryan, Chelsea  Ballerini, Jason Aldean.
Role: Concept 
In Collaboration with: Heather Brodie, Martin Berggren. 

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