In 2017, Spotify’s RapCaviar created a real-world Pantheon, complete with life-sized sculptures of the three biggest breakthrough artists of the year. In 2019, RapCaviar announced the return of Pantheon, as well as its 2019 inductees—Cardi B, Jaden Smith, Juice WRLD, and Gunna—four cultural disruptors who are making an undeniable impact on hip-hop. In ancient times, when a hero was celebrated, they were solidified in materials like stone, marble, or bronze in positions that embodied their achievements. The four 2019 RapCaviar inductees were honored similarly, with masterfully crafted life-size sculptures that capture their vibrant personalities.
Role: Strategy, Concept, & Global Creative Direction In Collaboration with: Heather Brodie, Tal Midyan. Film and creative consultancy: Ibra Ake. Photography: Keith Oshiro. Producer: Tara Fraser Film production: Mamag Studio. 3D and motion: Unfun. Fabrication: Pretty in Plastic. Spotify Extended Team Payman Kassaie, Natalie Espinosa, Zainab Hasnain, Carl Chery, Maxwell Adepoju, Sydney Lopes, Rosa Asciolla, Amanda Butler, Zainab Hasnain, Max Weinstein, Tamika Young, Marian Dicus