Spotify wanted to create a playlist and brand that would drive culture. So we created Pollen a playlist built to expose and support the best new art. With a truly multi-genre, inclusive perspective, the POLLEN playlist is committed to programming music that is at the leading edge of popular and the underground.The idea behind the name POLLEN comes from the world of plants and flowers. Like a bouquet of wildflowers, the playlist is a collection of unique artists. Visually we were inspired by Matisse cutouts.
But Grimes explains it better: super dig the pollen playlist in particular cuz it’s mixed genre/ anti algorithm”
Role: Strategy & Creative Direction. In Collaboration with: Concept and Curation: John Stein. Design and Stragegy: Felipe Rocha. Extended team: Heather Brodie, Tony Lashley, JJ Italiano, Victor Trubowitch, Becky Bass, Zach Pentel. Lisen to the playlist. Read more on Rolling Stone magazine.