RAE SREMMURD

“Shr3mpocalypse” event Los Angeles. SremmLife 3 was the long-awaited addition to the critically acclaimed SremmLife series from Mississippi duo Rae Sremmurd. We decided that the only way to celebrate was to imagine it was 3018 when the world is toxic but we were in LA to party.  We threw a post-apocalyptic event and created OOH for Times Square. Because it's SR3MM and it’s litliketheapocalypse.

Creative Direction, Art Direction & Set Design. 
In Collaboration with: Felipe Rocha / Heather Brodie / Adrian Yu  / Baptiste Lambert and Rodrigo de Carvalho/ Photos by Lydau.